Steering Caudalie Poland’s journey for five years, my strategic leadership has been pivotal in expanding our luxury skincare presence. Our team has crafted an effective omnichannel strategy that fortifies brand equity and awareness while prioritizing paraben-free, vinotherapy treatments. By championing a culture of innovation and customer-centricity, we’ve successfully navigated the dynamic Polish beauty landscape, leading to substantial business growth.

The transition from Sales Director to General Manager empowered me to apply my amassed expertise in marketing communications, management, and research to a broader context. Orchestrating a Polish team dedicated to training, merchandising, and point-of-sale marketing, our collective efforts have consistently enhanced sell-in and sell-out performance. These experiences underscore a robust track record in managing complexity across various categories and channels, underpinned by strong analytical and relationship-building skills.